It involves influencer collaborations where br

https://www.evernote.com/shard/s579/sh/0d90f4fd-eaf6-4c8f-0a65-7c8538e26474/Dt4SN3whZrSuYnYShwQ_BM4Z30-cz1NjbMxAtNhkq3PcorlPCmmqvtGLgw

It involves influencer collaborations where brands partner with social media personalities or celebrities for sponsored posts or product placements on their channels